Our logo brand identity portrays who we are and how we conduct our business. We'd like to dedicate this blog to share the story behind our logo design. Here is the mood board that was created to gather our ideas:
The word unique is often misused, but we use it deliberately here, because we really believe no one else is like us.
I consider myself lucky to have gained experience in several industries and exposure to diverse people during the last 20+ years as a CPA in corporate finance. Driven and passionate, I loved helping business by leading initiates that created impactful changes. If I was honest with myself, my life was all about work. That changed after getting the opportunity to watch a figure skating competition when Vancouver was preparing for 2010 Winter Olympic. Watching the figure skaters, it reminded me of how much I enjoyed skating as a child and how when I was old enough to babysit, saved up enough money to pay for lessons for one season.
So with that memory I pulled out my skates that I had held on to all those years and went to the adult lunch time skate near my office. It was not like riding a bike. It took me three times out before I no longer needed to hold on to the side boards. I was having fun and kept with it and even invested in new figure skates, lessons and joined the local figure skating club. Each time out, with practice and perseverance, I was rewarded with improved skills, new friends and a skating family.