No other season screams "Let's go ice skating" louder than Winter. It happens to be our most favourite season of all because there are so many places that offer outdoor ice skating rinks. As we reflect on 2018, we feel very grateful for each of our friends and partners who have walked along side our team this year. So many things to look forward to in 2019, but before we enter the new year, we would like to wish everyone...
In the beginning
Dina was born and raised in Vancouver B.C. At a young age she identified her passion for fashion and design. She began modeling while in high school and quickly became a modeling instructor, working with models doing print work and runway. At 17 years old age, Dina started attending Central Washington University. While going to CWU she worked at a number of local clothing stores creating window displays, buying and merchandising. She also managed a clothing store and promoted other stores with their branding and merchandise. While on campus Dina hand selected students to teach runway modeling to. She then went on to coordinated fashion shows with the students.
Over Ice Apparel is inspired by figure skating champions that manage to bring femininity and style to figure skating practice time. Soft sweaters, feminine skirts and dance wear. Here are some athletes that have inspired us by their style:
Our logo brand identity portrays who we are and how we conduct our business. We'd like to dedicate this blog to share the story behind our logo design. Here is the mood board that was created to gather our ideas:
The word unique is often misused, but we use it deliberately here, because we really believe no one else is like us.
I consider myself lucky to have gained experience in several industries and exposure to diverse people during the last 20+ years as a CPA in corporate finance. Driven and passionate, I loved helping business by leading initiates that created impactful changes. If I was honest with myself, my life was all about work. That changed after getting the opportunity to watch a figure skating competition when Vancouver was preparing for 2010 Winter Olympic. Watching the figure skaters, it reminded me of how much I enjoyed skating as a child and how when I was old enough to babysit, saved up enough money to pay for lessons for one season.
So with that memory I pulled out my skates that I had held on to all those years and went to the adult lunch time skate near my office. It was not like riding a bike. It took me three times out before I no longer needed to hold on to the side boards. I was having fun and kept with it and even invested in new figure skates, lessons and joined the local figure skating club. Each time out, with practice and perseverance, I was rewarded with improved skills, new friends and a skating family.