What you wear impacts how you feel about your self and how you perform. Science has been studying this and have call it “enclothed cognition”. I know when I wear something that makes me feel pretty, I feel empowered, confident and perform better. We owe to ourselves to feel our best every day.
So here we are, several months after I started Over Ice Apparel and a couple months after I had hoped to launch. We have been working diligently, three rounds of prototypes received, reviewed, washed and edited, care labels, size labels, main label on hand, fabric and notions in place. Photoshoot being planned. Lots of hours have been put into this line to ensure a great fit. We are so close I can taste it, yet still not quite ready for production. I should be more frustrated and impatient and while I wait for the next samples I realize that skating has taught me so many lessons that helped me in my business.
Challenge, Patience, Persistence and Courage
Figure skating is challenging, requires patience, persistence and courage, but the reward is pure joy. Some skills come fast and some many months. There are great skating days and frustrating skating days where you feel like hanging up your skates. But when you finally get the skill it is so rewarding, even if you only get it once and then not again for a couple or even a few more weeks. You know that if you keep at it, it too will come. Like every pro-type, each one is so much better than the last one and some are good to go now.
In today's post, I would like to rave about the fashion expert behind Over Ice Apparel, Dina Lynka (Boykiw). She is a very talented individual, a never ending resource and fun to work with!
Over Ice Apparel is inspired by figure skating champions that manage to bring femininity and style to figure skating practice time. Soft sweaters, feminine skirts and dance wear. Here are some athletes that have inspired us by their style:
Our logo brand identity portrays who we are and how we conduct our business. We'd like to dedicate this blog to share the story behind our logo design. Here is the mood board that was created to gather our ideas:
The word unique is often misused, but we use it deliberately here, because we really believe no one else is like us.
I consider myself lucky to have gained experience in several industries and exposure to diverse people during the last 20+ years as a CPA in corporate finance. Driven and passionate, I loved helping business by leading initiates that created impactful changes. If I was honest with myself, my life was all about work. That changed after getting the opportunity to watch a figure skating competition when Vancouver was preparing for 2010 Winter Olympic. Watching the figure skaters, it reminded me of how much I enjoyed skating as a child and how when I was old enough to babysit, saved up enough money to pay for lessons for one season.
So with that memory I pulled out my skates that I had held on to all those years and went to the adult lunch time skate near my office. It was not like riding a bike. It took me three times out before I no longer needed to hold on to the side boards. I was having fun and kept with it and even invested in new figure skates, lessons and joined the local figure skating club. Each time out, with practice and perseverance, I was rewarded with improved skills, new friends and a skating family.